This course is designed for professionals in the insurance, wealth, and finance industry who seek to enhance their customer engagement strategies using effective conversational design, prompt engineering and ChatGPT. By understanding the mechanics of Generative AI and the capabilities of ChatGPT, this course will equip participants with in-depth knowledge and practical skills to leverage ChatGPT for optimising customer interactions and curating personalised responses. Through dynamic demonstrations and industry case studies, participants will learn and apply client profiling skills to develop advanced conversational scripts enabled by ChatGPT suited for insurance, wealth and finance use cases.